Starter, one the most iconic, innovative and authentic sports apparel companies in the world is collaborating with Major League Baseball to re-release a limited edition drop of the legendary Bronx Bubble jacket. Launched in 1971, Starter changed the face of the sports apparel industry forever and is intrinsically linked to MLB through countless licensing deals.
Return Of Starter's Bronx Bubble Jacket: A Sports, Hip Hop, And Cultural Icon
Fans will have the chance to own the famed jacket, which is re-releasing just in time for Fall 2023 season of the Subway Series and the 50th anniversary of Hip Hop. Steeped in nostalgia, the beloved Bronx Bubble Jacket quickly transcended the sports world to become the epitome of 80s-to-90s streetwear and an iconic touchstone, perfectly capturing the intersection of sports, music and culture. The original old jackets are difficult to find and brand recognition still runs strong. With the resurgence of the 90s influencing current fashion, style seekers constantly scour resale sites and vintage stores not only for original Starter, but for other heritage and vintage brands as well.
Starter x MLB's Bronx Bubble Jacket Bash Features Jadakiss And DJ Funk Flex
To celebrate this latest release of the Bronx Bubble, Starter and the MLB NYC flagship store at Rockefeller Center are throwing an epic bash on Tuesday, July 25th from 2 to 6PM. The event will be headlined by a 5PM performance by Jadakiss, and hosted by DJ Funk Flex spinning nostalgic hits throughout. Attendees will be treated to an exclusive preview of the Bronx Bubble, first access to the presale, and installations reminiscent of “the glory days.” Following the event, Starter will execute a full takeover of the MLB NYC store running through July 30th.
How Did Starter's Bronx Bubble Jacket Become Famous? Eddie Murphy, LL Cool J, And More
Throughout the 80s, 90s and early 2000s, the Bronx Bubble Jacket soared to cultural icon status, embraced by hip hop artists and trendsetters across the nation. Over the years it has gained a following among celebrities such as LL Cool J, Brooke Shields, Diddy, Will Smith, Run DMC, Jay-Z, Eminem, Missy Elliott, Nas, Snoop Dogg, Pink, Spike Lee, Cal Ripken Jr., Darryl Strawberry, Don Mattingly, Justin Bieber, and countless others.
Famously worn by Eddie Murphy in Coming to America (1988), the Bronx Bubble - which became known as the Starter jacket - has been elevated again and again in cultural significance. Its triumphant return means anyone can now own a piece of history.
According to Carl Banks, former Super Bowl champion turned President of G-III sports apparel group, “The Bronx Bubble is widely recognized as an iconic and timeless piece of cultural legacy. Collaborating with MLB for this limited edition drop is a full circle moment. We are simultaneously bringing back this style staple while paying homage to the culture.”
How Can I Get My Own Starter x MLB Bronx Bubble Jacket?
The Bronx Bubble Jacket makes its presale debut timed to the Subway Series with featured classic NYC teams: Yankees, Mets and Brooklyn Dodgers. Each theme is offered in Gold, Silver and Blue. The item will be retailing for $300 and available for purchase at Starter.com, MLB NYC’s flagship store at 1271 Sixth Avenue, and specialty retailers across the country in November. Limited numbers are available via presale at the launch event and Starter’s MLB Flagship Store Takeover from July 25-30.
The Starter x MLB Return of the Bronx Bubble Jacket Bash takes place on Tuesday, July 25th, 2-6PM at the MLB NYC flagship store at Rockefeller Center, 1271 Sixth Avenue in New York City. For more information, visit Starter.com.
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Featured image: Jadakiss shows off the new Starter x MLB Bronx Bubble Jacket (C) Starter / MLB
